Your publishing journey starts now, but choosing the right path can feel daunting. You’ve poured countless hours into your manuscript, wrestling with plot points, refining characters, and maybe even learning how to overcome writer's block along the way. Now, the final hurdle is getting your book into the hands of readers. This guide is designed to cut through the confusion and provide a clear, actionable roadmap to the best ways to self publish a book.

Instead of offering generic advice, we dive deep into the top 7 platforms and services available today. We’ll explore everything from comprehensive partners like BarkerBooks to powerful do-it-yourself platforms like Amazon KDP and specialized distributors such as IngramSpark and Draft2Digital. Each entry is a complete breakdown, detailing exactly what the service offers, its unique advantages and disadvantages, typical costs, and the type of author it suits best.

This isn’t just a list; it’s a decision-making tool. Whether your goal is to maximize your royalties on Amazon, see your paperback in global bookstores, or get hands-on support with everything from cover design to copyright registration, you will find the right fit here. We provide direct links and visual guides to help you compare your options and take the next confident step. Let’s find the perfect publishing path for your book, together.

1. BarkerBooks

For authors seeking a comprehensive, all-in-one partner, BarkerBooks represents one of the best ways to self-publish a book by combining professional services with global reach. This hybrid publishing house transforms a raw manuscript into a polished, market-ready product, managing every critical step from editorial refinement to worldwide distribution. With a proven track record of over 7,500 published authors and a strong 4.9-star average Google rating, BarkerBooks delivers a structured, supportive, and end-to-end publishing experience.

BarkerBooks

Unlike do-it-yourself platforms that place the burden of coordination on the author, BarkerBooks functions as a dedicated project manager. Their model is built on tiered packages (Essential, Professional, and Elite) that bundle services to meet different author needs and budgets. This structure simplifies the complex journey of self-publishing, providing a clear path from a finished draft to a book available on major retailers like Amazon, Barnes & Noble, Apple Books, and Google Books.

Key Features & Comprehensive Services

BarkerBooks distinguishes itself by integrating high-level editorial and design work with robust technical and marketing support. This holistic approach ensures professional quality at every stage.

Who Is BarkerBooks Best For?

This platform is ideally suited for authors who value expert guidance and prefer to offload the technical complexities of publishing. It's a perfect fit for:

Pricing Structure

BarkerBooks operates on a package-based model rather than listing à la carte service prices publicly. Prospective authors are encouraged to request a personalized quote, indicating a budget range to help tailor the service package.

Budget Tier Description
< $1,000 USD Exploring options, likely an entry-level or essential package.
$1,000 – $3,000 USD The core range for professional-level packages with added features.
> $3,000 USD Premium or elite packages including extensive marketing and audiobook production.

This flexible structure allows customization, but authors should note that premium add-ons like specific audiobook voice talent or musicalization may incur extra costs.

Pros and Cons

Pros Cons
True end-to-end service covering editing, design, distribution, and marketing. No fixed public pricing; a quote is required for exact costs.
Proven social proof with 7,500+ authors and a 4.9 Google rating. Premium features like English audiobook narration incur additional fees.
Hands-on editorial guidance with live editor sessions. Does not operate as a traditional publisher offering advances.
Strong international and bilingual (especially Spanish) publishing support.
Packages tailored to different needs and budgets.

Website: https://barkerbooks.com

2. Amazon Kindle Direct Publishing (KDP)

Amazon Kindle Direct Publishing (KDP) is the undisputed giant in the self-publishing world. As Amazon's proprietary platform, it offers direct access to the largest ebook marketplace globally and a dominant print-on-demand (POD) service for paperback and hardcover books in the US and beyond. For many authors, KDP is the starting point and often the cornerstone of their publishing strategy, making it one of the best ways to self-publish a book.

Amazon Kindle Direct Publishing (KDP)

The platform’s primary strength is its seamless integration with the Amazon ecosystem. Authors can upload their formatted manuscript and cover, set their price, and have their book available to millions of Kindle readers and print book buyers, often within 72 hours. There are no upfront fees to publish, as Amazon's model is based on taking a percentage of each sale.

How KDP Works

The KDP dashboard guides you through a straightforward, step-by-step process for both ebook and print formats. You will enter your book details (title, author, description), upload your files, set your pricing and territories, and hit publish. For a detailed walkthrough of the Amazon KDP process, you can refer to this guide on how to publish your book on Amazon. The platform's print-on-demand service means physical copies are printed only when a customer places an order, eliminating the need for authors to manage inventory.

Key Insight: KDP's optional "KDP Select" program requires 90-day ebook exclusivity to Amazon but grants access to powerful marketing tools like Kindle Countdown Deals and inclusion in Kindle Unlimited, which can significantly boost visibility for authors in high-volume genres like romance, sci-fi, and fantasy.

Pricing, Royalties, and Distribution

KDP's royalty structure is competitive and transparent, though it varies by format and pricing.

Format Royalty Rate Key Details
Ebook 70% or 35% 70% royalty is available for books priced between $2.99 and $9.99 in eligible territories (minus digital delivery fees). All other pricing falls under the 35% rate.
Paperback 60% The rate is 60% of your list price, minus the printing cost, which depends on page count, ink type, and trim size.
Hardcover 60% Similar to paperback, the rate is 60% of the list price minus a higher printing cost due to materials.

While KDP's primary distribution is through Amazon's own storefronts, its Expanded Distribution option for paperbacks can push your book to other online retailers, bookstores, and libraries, although this comes with a lower royalty rate (40% minus printing costs) and is not available for hardcovers.

Pros and Cons of KDP

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For authors seeking to maximize their presence on the world's largest bookseller, KDP is an essential and powerful platform. To get the most out of it, authors should prepare high-quality manuscript and cover files. You can find expert guidance by exploring our in-depth look at publishing on Amazon KDP.

3. IngramSpark

IngramSpark is the premier print-on-demand and distribution platform for authors who want their books to reach beyond Amazon. As the self-publishing arm of Ingram Content Group, the world's largest book distributor, it provides unparalleled access to a global network of over 45,000 bookstores, libraries, and online retailers. This extensive reach makes it one of the best ways to self-publish a book for authors aiming for traditional retail placement.

IngramSpark

Unlike platforms focused solely on a single online storefront, IngramSpark’s core strength is its wholesale distribution model. It allows authors to set industry-standard terms, such as wholesale discounts and returnability options, which are often prerequisites for brick-and-mortar bookstores to consider stocking a title. Publishing is free, with no charges for title setup or revisions, and the model is based on taking a share of revenue from sales.

How IngramSpark Works

The IngramSpark dashboard requires more initial setup than KDP, as you must configure metadata and terms for a much wider distribution network. You will upload your print-ready PDF files for the interior and cover, set your pricing, choose your wholesale discount (typically 53-55% for the US market), and decide whether to make your book returnable. Once published, your book becomes available for order through the Ingram catalog, which is used by booksellers and librarians worldwide.

Key Insight: Enabling returns is a critical step for authors serious about getting into physical bookstores. While it carries a financial risk (you are responsible for the cost of returned copies), most stores will not order a book that isn't returnable. This feature is a key differentiator from KDP's expanded distribution.

Pricing, Royalties, and Distribution

IngramSpark's compensation is based on the list price, the wholesale discount you offer, and the printing cost.

Format Author Compensation Key Details
Print Book List Price – Wholesale Discount – Print Cost Your earnings depend heavily on the wholesale discount you set. A higher discount (e.g., 55%) is more attractive to retailers but results in lower author compensation per sale.
Ebook 40% of List Price For ebooks sold through IngramSpark's partner network (which includes Apple Books, Kobo, and Barnes & Noble), you receive a flat 40% of the list price you set.

IngramSpark’s primary value is its global distribution network. Through its print-on-demand technology and worldwide printing facilities, your book can be printed and shipped locally in markets like the US, UK, Australia, and the UAE, reducing shipping costs and delivery times for international customers.

Pros and Cons of IngramSpark

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For authors who prioritize "going wide" and want to see their book on physical shelves, IngramSpark is an indispensable tool. To navigate its complexities effectively, explore our detailed guide on book distribution services.

4. Draft2Digital (D2D) + D2D Print

For authors who want to reach readers beyond the Amazon ecosystem, Draft2Digital (D2D) is a premier distribution aggregator. Instead of uploading your book to a dozen different retailers one by one, D2D allows you to upload it once and distribute it to a wide network including Apple Books, Kobo, Barnes & Noble, and numerous library services. This "publish wide" strategy makes D2D an essential tool and one of the best ways to self-publish a book for authors seeking maximum global reach with minimal administrative effort.

Draft2Digital (D2D) + D2D Print

The platform is renowned for its user-friendly interface and author-centric tools. There are no upfront fees for publishing; Draft2Digital simply takes a small percentage of the royalties you earn. This model, combined with its powerful distribution network and helpful features like automated formatting and universal book links, simplifies the complexity of wide distribution.

How Draft2Digital Works

The D2D dashboard streamlines the publishing process into a few simple steps. You upload your manuscript (even a basic Word doc), and D2D's free conversion tool creates a professional-quality ebook file. From there, you upload your cover, enter your book's metadata, select the retailers and libraries you want to distribute to, set your price, and publish. D2D then handles the distribution and consolidates your sales data and payments into one central account.

Key Insight: Draft2Digital’s free Universal Book Links (UBLs) are a powerful marketing tool. A single Books2Read link automatically directs readers to the storefront of their choice, simplifying your marketing copy and making it easier for customers to buy your book, regardless of their preferred retailer.

Pricing, Royalties, and Distribution

Draft2Digital's model is based on a transparent revenue share. They take a commission of approximately 10% of the book's list price. This means you receive about 60% of the list price, as the retailer takes its cut first, and then D2D takes its share from the net amount.

Format Royalty Rate Key Details
Ebook ~60% of list price You receive 85% of the net royalties paid by the retailer. Since retailers typically pay 60-70%, your final take-home is around 60% of the list price.
Paperback (D2D Print) Variable The royalty is your list price minus the fixed charge (print cost) and the retailer’s share. D2D provides a calculator to determine your earnings per sale.

D2D's core strength is its vast distribution network for ebooks. The D2D Print service provides print-on-demand paperbacks distributed through Amazon and the Ingram catalog, making it a convenient option for authors already on the platform.

Pros and Cons of Draft2Digital

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Draft2Digital is the ideal solution for authors who prioritize reaching a wide audience over Amazon exclusivity. To learn more about how D2D fits into a wider sales strategy, explore our guide on where to sell my ebook.

5. Barnes & Noble Press

Barnes & Noble Press is the official self-publishing platform for America's largest bookstore chain. It provides authors with a direct line to millions of readers who shop on BN.com and use NOOK e-readers, offering a compelling alternative or supplement to Amazon-centric strategies. For authors aiming to capture the traditional bookstore audience, B&N Press represents one of the best ways to self-publish a book and gain visibility within a well-respected retail ecosystem.

The platform’s key advantage lies in its direct integration with the Barnes & Noble brand. Authors can publish ebooks and print-on-demand (POD) paperbacks and hardcovers for free, making them available through the B&N online store. This close relationship also opens up unique merchandising and promotional opportunities that are unavailable through aggregator services.

How Barnes & Noble Press Works

The B&N Press dashboard offers a user-friendly, guided process for uploading your manuscript and cover files. You'll input your book’s metadata, choose your print specifications from a wide range of trim sizes, and set your price using their helpful calculators. The platform supports ebook pre-orders up to 12 months in advance, a valuable tool for building launch momentum.

Key Insight: Barnes & Noble Press offers unique marketing opportunities within its ecosystem, including features in email newsletters and special online collections. Actively participating in B&N's author community and producing a professional-quality book can increase your chances of being selected for these valuable promotions.

Pricing, Royalties, and Distribution

B&N Press offers a competitive and straightforward royalty structure, particularly for direct sales through its own channels.

Format Royalty Rate Key Details
Ebook 65% or 40% A 65% royalty is paid for ebooks priced between $2.99 and $199.99. Books priced from $0.99 to $2.98 earn a 40% royalty.
Print (Paperback & Hardcover) 55% The royalty is 55% of your list price, minus the printing cost. This fixed rate is higher than what many aggregators offer for B&N sales.

Distribution is focused exclusively on the Barnes & Noble sales channels, including the BN.com website and the NOOK device and app ecosystem. This makes it an ideal platform for authors who want to "go wide" and manage their presence on each major retail site directly, rather than using an all-in-one aggregator.

Pros and Cons of Barnes & Noble Press

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For authors committed to a multi-platform "wide" strategy, Barnes & Noble Press is an essential component. It ensures you maximize your earnings and visibility on one of the world's most significant bookselling platforms.

6. Lulu

Lulu is one of the original print-on-demand platforms, offering a robust and flexible solution for authors who want more control over their print projects and sales channels. It stands out by providing both a direct-to-consumer storefront and a comprehensive global distribution service, making it a versatile choice for authors who want to sell directly to their audience while also reaching major online retailers. This combination of sales models makes it one of the best ways to self-publish a book, especially for creators of visually rich content.

Lulu

The platform is particularly well-suited for non-standard formats like photo books, cookbooks, workbooks, and spiral-bound manuals. Authors can upload their formatted interior and cover files, set their price using Lulu’s transparent calculators, and choose their distribution path. Publishing is free, with Lulu making its revenue from printing costs and a share of sales through its distribution channels.

How Lulu Works

Lulu’s dashboard guides authors through a project creation process where you specify your book’s format, size, paper type, and binding. After uploading your files, you can order author proofs to check the quality. You then decide whether to sell exclusively through the Lulu Bookstore or opt into their Global Distribution program to reach retailers like Amazon and Barnes & Noble. For a step-by-step guide to setting up your project, you can visit Lulu.com.

Key Insight: Lulu's primary advantage is its direct sales model via the Lulu Bookstore. Authors who can drive their own traffic to this storefront earn significantly higher royalties (80% of the gross profit) compared to sales made through third-party retailers.

Pricing, Royalties, and Distribution

Lulu’s revenue model is transparent, but earnings differ greatly depending on the sales channel.

Channel Author Revenue Key Details
Lulu Bookstore 80% of Gross Profit You receive 80% of the revenue left after the printing cost is subtracted from your list price. This is the most profitable channel.
Global Distribution Varies (Retailer Price – 50% Channel Fee – Print Cost) The retailer (e.g., Amazon) takes a 50% channel fee from the list price. Your earning is what remains after this fee and the print cost are deducted.

The Global Distribution program requires your book to meet specific formatting standards and involves a one-time review fee. While this service pushes your print books and eligible ebooks to a wide network, the take-home royalties are considerably lower than direct sales.

Pros and Cons of Lulu

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Lulu is an ideal platform for authors with niche print needs or those who have an established audience they can direct to a personal storefront. To succeed, focus on creating high-quality print files and building a marketing strategy that drives traffic directly to your Lulu book page.

7. BookBaby

BookBaby positions itself as a comprehensive, author-focused publishing partner, offering a one-stop shop for everything from professional editing to global distribution. Unlike purely do-it-yourself platforms, BookBaby provides a suite of à-la-carte services, making it an excellent choice for authors who want professional guidance without sacrificing ownership. This guided approach solidifies its place as one of the best ways to self-publish a book, especially for those who prefer a more supportive experience.

BookBaby

The platform's core strength lies in its bundled services. Authors can manage printing, distribution, and essential professional services like cover design and interior formatting through a single vendor. This convenience is paired with a transparent pricing model and a print-on-demand (POD) system that ensures high-quality physical books are produced as orders come in. BookBaby's services are designed to help you create a book that rivals traditionally published titles in quality and polish.

How BookBaby Works

BookBaby's process is service-oriented. You begin by choosing a publishing package or selecting individual services based on your needs, such as editing, design, or ebook conversion. Once your files are professionally prepared (either by you or their team), you upload them to their system. They then handle the distribution to their extensive network of retailers, including Amazon, Barnes & Noble, and many others. Their platform also offers a direct-to-reader sales option called Bookshop™, allowing authors to earn higher royalties.

Key Insight: BookBaby’s Bookshop™ is a powerful feature that allows you to sell directly to your audience from a dedicated, free storefront. This direct sales channel can significantly increase your per-sale earnings compared to selling exclusively through third-party retailers.

Pricing, Royalties, and Distribution

BookBaby's model is based on upfront package fees rather than a royalty share from every sale. This means you pay for services like distribution, design, or printing, and then you keep a higher percentage of the net sales.

Format Royalty Rate Key Details
Ebook 100% After the retailer's fee (e.g., Amazon's 30%), authors keep 100% of the net sales. There are no additional fees from BookBaby.
Print-On-Demand 10%-30% You set the list price, and after the retailer's discount and printing costs, you receive the remaining profit.
Bookshop™ Sales 50% (Print) / 85% (Ebook) Selling directly through your Bookshop™ page yields much higher royalties than through traditional retail channels.

BookBaby provides extensive global distribution through its "Printed Book Distribution" and "Ebook Distribution" networks, reaching over 150 stores in more than 170 countries. This ensures your book is available wherever readers are buying.

Pros and Cons of BookBaby

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For authors who value quality and convenience and are willing to invest upfront for professional support, BookBaby offers a robust and streamlined path to publication. To learn more about their offerings, visit the official BookBaby website.

Top 7 Self-Publishing Platforms Comparison

Service Implementation Complexity 🔄 Resource Requirements ⚡ Expected Outcomes ⭐ Ideal Use Cases 💡 Key Advantages 📊
BarkerBooks Medium–High — full-service coordination, live editorial sessions 🔄🔄 Moderate–High — package-based pricing, add‑ons (audiobook/marketing) ⚡⚡ Professional, multi-format release + marketing lift; multilingual reach ⭐⭐⭐⭐ Authors wanting end-to-end support, bilingual/multilingual projects, audiobooks End-to-end publishing + editorial guidance, studio audiobook, promotional assets, strong social proof
Amazon KDP Low — simple upload and dashboard-driven workflow 🔄 Low — free to publish; optional KDP Select commitment ⚡ Largest ebook audience and strong US POD presence; fast publication ⭐⭐⭐⭐ Authors prioritizing Amazon sales or Kindle Unlimited discoverability Biggest marketplace reach, no upfront fees, granular royalty control
IngramSpark Medium–High — retail/wholesale setup, returns/options to manage 🔄🔄 Moderate — title setup free, distribution/review fees possible; returns liability ⚡⚡ Bookstore/library orderability and global wholesale distribution ⭐⭐⭐⭐ Authors aiming for brick-and-mortar/library availability and trade terms Broadest non‑Amazon wholesale network; wholesale discount/returns control
Draft2Digital (+ Print) Low — aggregator dashboard, automated formatting 🔄 Low — no setup fees; revenue share (~10%) ⚡ Wide retailer/library distribution with easy maintenance ⭐⭐⭐ Authors who want simple wide distribution and automated formatting Set-and-forget wide distribution, payment splitting, Books2Read, easy print add-on
Barnes & Noble Press Low — direct platform, straightforward uploads 🔄 Low — free to use; tied to B&N ecosystem ⚡ Higher royalties on B&N sales and in-store visibility potential ⭐⭐⭐ Authors targeting Barnes & Noble readers or seeking B&N merchandising Integrated marketing tools, higher direct BN royalties, quick time to market
Lulu Medium — print options and distribution onboarding 🔄 Moderate — distribution review fee for Global Distribution; print costs apply ⚡ Flexible, photo-capable print products and direct storefront sales ⭐⭐⭐ Authors needing complex print formats (photo books, workbooks) or higher direct margins Flexible print formats, direct bookstore (Lulu Bookstore) with higher author margin
BookBaby Medium–High — full-service packages and optional à‑la‑carte services 🔄🔄 Moderate–High — paid service bundles for editing, design, audiobooks ⚡⚡ Professional production + distribution and author-direct sales via Bookshop ⭐⭐⭐ Authors wanting guided, bundled production and distribution with support One vendor for services, Bookshop direct-sales, transparent POD estimates

Ready to Publish? Let's Bring Your Book to Life

You've navigated the landscape of modern publishing, exploring a detailed roundup of the best ways to self publish a book. From the massive reach of Amazon KDP to the expansive global distribution offered by IngramSpark and the user-friendly aggregation of Draft2Digital, the power to publish is more accessible than ever. We've also looked at specialized platforms like Barnes & Noble Press, Lulu, and the all-inclusive packages from BookBaby.

Each tool offers a unique path to bringing your manuscript to the world. The journey from a final draft to a reader's hands is complex, filled with critical decisions about formatting, design, distribution, and marketing. As we've seen, your choice of platform directly impacts your royalties, creative control, and potential audience.

Making Your Final Decision: A Strategic Choice

The "best" way to self-publish is not a one-size-fits-all answer; it's the one that aligns perfectly with your individual goals, budget, and technical comfort level. Reflect on the core purpose of your book and what you hope to achieve as an author.

To help you make a confident decision, consider these final questions:

Answering these questions will illuminate which of the platforms we've discussed is the ideal partner for your author journey.

The Path from Writer to Published Author

Embarking on the self-publishing journey is a testament to your dedication and passion. It's a venture that places you in the driver's seat, empowering you to share your story, your expertise, or your unique vision with the world on your own terms. The tools and platforms available today have democratized the industry, removing traditional gatekeepers and opening doors for authors from all walks of life.

Remember that publishing is not just an endpoint; it's the beginning of your life as a published author. It involves building a brand, connecting with readers, and continuously marketing your work. The initial choice of how you publish sets the foundation for all these future activities.

Whether you choose to become a jack-of-all-trades author managing every detail or decide to partner with experts who can handle the heavy lifting, the goal remains the same: to create a high-quality book that finds its audience and makes an impact. Your story deserves to be told, and with the right strategy, you can successfully navigate the process and celebrate seeing your name in print.


Choosing your publishing path is the most critical step after writing "The End." If you're looking for a partner to manage the complexities of editing, design, distribution, and marketing, BarkerBooks offers the comprehensive support you need to publish professionally and successfully. Visit BarkerBooks to learn how our team can help you transform your manuscript into a globally available book.