You've poured your heart, soul, and countless hours into writing your ebook. Now comes the critical next step: getting it into the hands of eager readers. The question 'where can I sell ebook?' isn't just about finding a marketplace; it's about choosing a partner that aligns with your goals for audience reach, royalty rates, and author control.

This comprehensive guide is your direct answer. We cut through the noise to analyze the 12 best platforms for 2025, giving you a detailed breakdown of each option. Whether you're aiming for the massive audience of global retailers, the curated support of a full-service publisher like BarkerBooks, or the high-margin freedom of direct sales, the right choice depends entirely on your strategy.

Inside, you'll find a detailed analysis of each platform, complete with screenshots and direct links, covering fees, features, and strategic advantages. We'll explore major retailers like Amazon KDP and Apple Books, aggregators such as Draft2Digital, and direct-to-consumer tools like Gumroad. Beyond these platforms, building your own author brand is crucial for long-term success, and exploring a dedicated website builder for authors can help establish your personal digital storefront. Our goal is to equip you with the insights needed to make the most informed decision for your author career.

1. BarkerBooks

For authors seeking a comprehensive, full-service partner rather than a DIY platform, BarkerBooks presents a compelling solution. It’s an ideal choice for writers who want to bypass the technical complexities of publishing and focus on their craft, entrusting the entire process-from editing to global distribution-to a single, experienced team. This model is especially beneficial if you’re looking for where to sell an ebook with integrated professional support.

BarkerBooks operates as a bilingual publishing house, managing everything from editorial services and professional design to marketing and worldwide distribution. Their proven track record includes publishing over 7,500 authors and distributing to more than 91 countries, backed by strong social proof like a 4.9-star average Google rating.

BarkerBooks

Key Strengths & Use Cases

What truly sets BarkerBooks apart are its high-touch, value-added services that are rarely found in one package. Authors benefit from personalized live editorial sessions, dedicated manuscript diagnostics, and tailored literary advice. This makes it an excellent fit for first-time authors or established writers who value collaborative, human-centered support.

The platform's marketing and promotional tools are a significant advantage. Features like custom-built author landing pages (bilingual and hosted for two years), 3D promotional videos, and 30 days of targeted social media advertising are designed to build author brands and drive discoverability right from launch. Their strong footing in the Spanish-language market offers a unique gateway for bilingual publication and reaching a wider international audience.

Pricing & Considerations

Pricing is structured into three main packages (Essential, Professional, Elite), with budget indicators for projects under $1,000, between $1,000 and $3,000, and over $3,000. However, specific costs are not listed publicly; you must request a personalized quote based on your manuscript's needs. Be aware that certain premium services, like English-language audiobook production or advanced audio effects, may incur fees beyond the initial package price.

Website: https://barkerbooks.com

Feature Analysis Assessment
Best For Authors wanting a full-service, hands-off publishing experience with robust marketing support and global reach.
Distribution Reach Global, including Amazon Kindle, Apple Books, Barnes & Noble, Google Books, and Audible.
Royalties & Rights The author retains full rights; royalty specifics are discussed during the consultation process.
Unique Selling Point Integrated, high-touch support combining editorial quality, marketing, and bilingual (English/Spanish) publication.

2. Amazon Kindle Direct Publishing (KDP)

When authors ask "where can I sell my ebook," Amazon Kindle Direct Publishing (KDP) is often the first answer. As the largest ebook retailer in the United States, KDP provides unparalleled access to a massive audience already engaged with the Kindle ecosystem. Publishing is free, and the platform offers a straightforward process for uploading and converting your manuscript into a Kindle-ready format.

Amazon Kindle Direct Publishing (KDP)

The platform's key differentiator is its optional KDP Select program. By granting Amazon 90-day exclusivity for your ebook, you gain access to Kindle Unlimited (a subscription service for readers) and powerful promotional tools like Countdown Deals. Beyond just listing your book, success on KDP often involves leveraging its internal marketing engine. Authors can significantly boost their visibility by implementing effective Amazon email marketing strategies to connect with readers directly.

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For a detailed walkthrough, you can learn more about how to publish on Amazon KDP.

Website: https://kdp.amazon.com

3. Apple Books for Authors (direct)

For authors seeking a powerful alternative to Amazon, Apple Books presents a high-quality platform with a dedicated and affluent readership. Publishing directly to Apple provides access to the vast ecosystem of iPhone, iPad, and Mac users. The platform prides itself on a clean user interface and a straightforward, author-friendly publishing process, making it an excellent non-exclusive option if you're wondering where can I sell my ebook beyond a single retailer.

Apple Books for Authors (direct)

Apple’s key differentiator is its simple and transparent royalty structure. Unlike competitors who often have variable rates and hidden fees, Apple offers a flat 70% royalty on all sales, regardless of the book's price. This simplicity allows authors to predict their earnings with much greater accuracy. The platform also offers next-day sales reporting, providing near-instant feedback on marketing efforts and promotional campaigns.

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Website: https://authors.apple.com

4. Google Play Books Partner Center

For authors wondering where to sell an ebook beyond the Amazon ecosystem, Google Play Books offers a powerful alternative. Tapping into the massive Android user base, the platform provides significant global reach, making your book accessible to millions of smartphone and tablet users. Publishing is free, and Google offers a flexible, non-exclusive environment, allowing you to sell your work on other platforms simultaneously.

Google Play Books Partner Center

Google's key advantage is its integration with the broader Google ecosystem, including search and discovery features. While its partner dashboard can have a steeper learning curve than KDP's, it provides robust tools for managing your titles. Authors can set flexible pricing, run promotions using coupon codes, and benefit from features like the Family Library, which allows buyers to share their purchases with family members, potentially increasing your book's exposure.

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Website: https://play.google.com/books/publish

5. Kobo Writing Life

For authors wondering where to sell an ebook beyond the US-centric market, Kobo Writing Life (KWL) is a powerful contender. As Rakuten Kobo's self-publishing portal, it provides direct access to a significant global audience, with a particularly strong presence in Canada. KWL operates on a non-exclusive basis, allowing authors to diversify their distribution channels without being locked into a single platform.

Kobo Writing Life

The platform's key differentiator is its wide-friendly approach and partnership network. Publishing through KWL places your ebook not only on the Kobo store but also in the catalogs of its numerous retail partners and library services like OverDrive. This gives independent authors reach into sales channels that are otherwise difficult to access directly. KWL also offers an opt-in to its Kobo Plus subscription program, providing another revenue stream based on minutes consumed, similar to Kindle Unlimited but without the exclusivity requirement.

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Website: https://www.kobo.com/writinglife

6. Barnes & Noble Press (NOOK)

For authors seeking to diversify their sales channels beyond Amazon, Barnes & Noble Press offers a direct route into the NOOK ecosystem. This platform is a strategic choice for those wondering where to sell an ebook to reach a dedicated US readership that prefers the B&N brand. It allows independent authors to get their work featured alongside traditionally published titles in the well-known NOOK store, complete with opportunities for merchandising and promotions.

Publishing is free, and the platform provides a clean, user-friendly interface for uploading your manuscript and cover. B&N Press distinguishes itself by offering authors direct access to its established customer base and in-store merchandising potential, something not available through aggregator services. This direct relationship also unlocks longer pre-order windows and B&N-specific promotional tools, helping authors build buzz before launch.

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Website: https://press.barnesandnoble.com

7. Draft2Digital

For authors seeking broad distribution without the hassle of managing multiple platforms, Draft2Digital is a top-tier answer to the question, "where can I sell my ebook?" As a leading aggregator, it simplifies the process by allowing you to upload your manuscript once and distribute it to a vast network of retailers like Apple Books, Barnes & Noble, Kobo, and even library services like OverDrive and hoopla. This "publish wide" strategy is ideal for reaching readers beyond the Amazon ecosystem.

Draft2Digital

Draft2Digital's primary advantage is its efficiency. The platform provides free formatting tools, a universal book link to direct readers to their preferred store, and a single dashboard for tracking sales across all channels. There are no upfront fees; instead, Draft2Digital takes a commission of approximately 10% of your ebook's list price, making it an accessible, low-risk option for independent authors. For an in-depth comparison, you can learn more about various book distribution services.

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Website: https://www.draft2digital.com

8. Smashwords

Smashwords has long been a champion for indie authors and remains a relevant place to sell your ebook, especially since its acquisition by Draft2Digital. It functions as both a direct-to-reader storefront and a distributor, known for its community of readers actively seeking out independent talent. Its key strength lies in its powerful, author-centric promotional tools that encourage discovery and backlist sales.

Smashwords

What makes Smashwords unique are its site-wide promotional events, like the annual Read an Ebook Week and End-of-Year Sale. During these periods, authors can opt-in to offer discounts, driving significant traffic and visibility. The platform's robust couponing system also gives authors granular control over their marketing efforts, making it a valuable tool for targeted campaigns. While most authors now access it via the Draft2Digital dashboard, its reader-facing store is a key destination for deal-seeking ebook lovers.

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Website: https://www.smashwords.com

9. Gumroad

For authors prioritizing direct reader relationships and complete control, Gumroad is a leading choice when considering where can I sell ebook. Unlike traditional retailers, Gumroad is a creator-first e-commerce platform that allows you to sell digital products directly from your own customized storefront. It handles payment processing, file delivery, and global tax compliance, freeing you to focus on marketing and connecting with your audience.

Gumroad

The platform’s standout feature is its simplicity combined with powerful creator tools. You own the customer list and can directly communicate with your buyers, a crucial advantage for building a long-term author career. Success on Gumroad hinges on your ability to drive traffic through your own channels, like social media or an email newsletter. It’s an ideal solution for authors who already have an established online presence.

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For a deeper dive into creating your digital product, you can learn more about how to make and sell an ebook.

Website: https://gumroad.com

10. Payhip

Payhip is an excellent answer for authors wondering "where can I sell my ebook" with maximum control and minimal setup. It’s an e-commerce platform designed for creators to sell digital products, including ebooks, directly to their audience from a customizable storefront. Unlike a traditional retailer, Payhip gives you the tools to build your own sales funnel, making it ideal for authors with an existing audience or a strong social media presence.

The platform's main advantage is its simplicity and direct-to-creator model. It removes the complexities of handling digital sales tax by automatically managing EU and UK VAT for you. This allows authors to focus on marketing and connecting with readers, rather than on administrative hurdles, while getting paid instantly after each sale.

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Website: https://payhip.com

11. Leanpub

For technical writers and nonfiction authors asking "where can I sell my ebook," Leanpub offers a unique, iterative publishing model. It is designed for authors who want to release their books "in-progress" and incorporate reader feedback as they write. This approach is particularly effective for programming, business, and technical subjects where content can be updated frequently.

Leanpub

Leanpub’s standout feature is its "Publish Early, Publish Often" philosophy. Authors can sell early access to their books, build a community of readers, and provide updates as new chapters are completed. The platform also offers a "variable pricing" model, where you set a minimum and suggested price, empowering readers to pay what they feel the book is worth.

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Website: https://leanpub.com

12. Lulu

Lulu offers a unique hybrid approach for authors asking where they can sell their ebook, combining direct sales with broad distribution. The platform is well-known for its print-on-demand services, and its ebook publishing tools provide a seamless way to create and sell digital versions alongside physical copies, all managed through a single vendor. This integrated system is ideal for authors who want to offer their work in multiple formats without managing separate platforms.

Lulu

Authors can sell EPUB and PDF files directly through the Lulu bookstore, a great option for creators with an existing audience they can direct to their storefront. For broader reach, Lulu offers a global distribution service for English-language EPUBs to major retailers like Amazon, Barnes & Noble, and Apple Books. While this service requires a small one-time review fee for the first submission, it simplifies the process of reaching multiple stores at once.

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Website: https://www.lulu.com

12 eBook Sales Platforms Comparison

Service Core Features ✨ Quality ★ Price / Value 💰 Target Audience 👥
BarkerBooks 🏆 End-to-end bilingual publishing: editorial, proofreading, cover/interior design, audiobook, 3D promo, ISBN/copyright, global distro (Amazon, Apple, B&N, Google) ✨ ★4.9; 7,500+ authors; professional, punctual support Packages: Essential → Elite (brackets: < $1k; $1k–$3k; > $3k); add-ons available 💰 Authors seeking full-service, hands-on bilingual (EN/ES) global launch 👥
Amazon KDP Direct Kindle storefront, KDP Select (KU), promo tools, royalty tiers (70%/35%) ✨ ★ Excellent Amazon discoverability & analytics Free to publish; delivery fee may reduce 70% option 💰 Indie authors prioritizing Amazon reach & promo features 👥
Apple Books Direct Apple storefront; flat 70% royalty; next-day sales reporting, affiliate option ✨ ★ Simple, transparent reporting Free to publish; consistent 70% royalty 💰 Authors targeting iPhone/iPad readers and non‑exclusive distribution 👥
Google Play Books Google ecosystem reach, flexible pricing, promo codes, Family Library support ✨ ★ Broad global reach on Android devices Revenue split 70% (opt-in TOS) or 52% default; flexible pricing 💰 Authors seeking Android/global exposure without exclusivity 👥
Kobo Writing Life Kobo store + partner retail, Kobo Plus opt-in, clean dashboard, fast payouts ✨ ★ Strong in Canada; user-friendly dashboard 70% ≥ $2.99; 45% below; subscription opt-ins 💰 Authors targeting Canada/partner retailers and subscription readers 👥
Barnes & Noble Press (NOOK) Direct NOOK publishing, pre-orders, B&N merchandising opportunities ✨ ★ Good US retail visibility outside Amazon ~65% for $2.99–$199.99; lower tiers for cheaper prices 💰 US-focused authors seeking bookstore merchandising & NOOK presence 👥
Draft2Digital Aggregator: one upload to many retailers + libraries (OverDrive/hoopla), payment splits ✨ ★ Saves time; solid library distribution No upfront fees; ~10% commission on list price 💰 Authors who want broad reach without managing multiple dashboards 👥
Smashwords Indie storefront, seasonal/site-wide sales, coupons, D2D integration ✨ ★ Strong indie discovery & promotion events Store royalties up to ~80% (varies); smaller audience 💰 Indie/backlist authors who benefit from site promotions 👥
Gumroad Direct-to-reader commerce, checkout, affiliates, tax/merchant-of-record handling ✨ ★ Full customer ownership & easy checkout 10% + $0.50/txn (profile); 30% marketplace fees; merchant handling 💰 Authors selling directly to fans, owning the email list 👥
Payhip Direct storefront, EU/UK VAT handling, pay-what-you-want, affiliate tools ✨ ★ Fast setup and instant payouts Free (5% fee), Plus $29/mo (2%), Pro $99/mo (0%) 💰 Creators driving traffic via newsletter/social; simple storefront needs 👥
Leanpub Iterative publishing, reader-updates, multiple formats, variable pricing ✨ ★ Ideal for tech/nonfiction; iterative model Author-friendly royalties (~80% with small adjustments) 💰 Technical/nonfiction authors and those publishing-in-progress 👥
Lulu Direct Lulu store, print-on-demand integration, EPUB distribution (English) ✨ ★ Good POD + ebook bundle options One-time $4.99 review fee for first retailer submission; high creator revenue target 💰 Authors needing POD + optional retailer distribution (English) 👥

Choosing Your Path: From Manuscript to Marketplace

The journey from a completed manuscript to a published ebook with sales notifications is an exhilarating one, but the path you take is just as important as the destination. We've explored a wide landscape of platforms, from retail giants to direct-to-consumer specialists, each offering a distinct set of tools and opportunities. The central question of where can I sell ebook doesn't have a single, universal answer; instead, it has your answer, tailored to your specific goals, resources, and author strategy.

The decision ultimately hinges on a trade-off between reach, royalties, and control. Platforms like Amazon KDP offer unparalleled access to a massive built-in audience, but often at the cost of exclusivity or lower royalty rates on certain pricing tiers. Going "wide" with an aggregator like Draft2Digital or Smashwords multiplies your storefronts, placing your work in online bookstores and libraries globally, but it introduces a middleman that takes a small percentage of your earnings. Conversely, direct sales platforms like Gumroad and Payhip put you in the driver's seat, offering the highest profit margins and direct contact with your readers, but they require you to build and bring your own audience.

Making the Right Choice for Your Author Career

To navigate this decision, start by honestly assessing your priorities. Are you a new author looking to build a name and willing to leverage Amazon's ecosystem to gain initial traction? Or are you an established creator with a dedicated following, ready to maximize your income through direct sales?

Consider these key factors as you finalize your strategy:

Choosing where to sell your ebook is a foundational decision in your publishing journey. It dictates your potential audience, your revenue model, and the amount of administrative work you'll handle. Use this guide not as a set of rigid rules, but as a map. Pinpoint your desired destination, evaluate the various routes available, and select the platform or combination of platforms that will best carry your story from your desktop to the digital bookshelves of readers around the world.


Ready to skip the logistical hurdles and focus on what you do best: writing? If you're looking for a professional partner to handle everything from expert editing and cover design to global distribution and marketing, BarkerBooks offers a comprehensive, all-in-one publishing solution. Let our team of experts guide you through every step of the process to ensure your ebook launch is a resounding success. Learn more about our author services at BarkerBooks.